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Gauge alternatives

Gauge has one plan for a single brand, Growth, at $599 a month with 5 seats and a single location; Claude and Grok need Enterprise or your own API key, and agencies pay $300 a month for each active client on top of a base fee it doesn't publish. Teams that want a lower entry price, numbers with ranges or a free check of their site look at these.

Run a free X-rayGEOFast vs Gauge

Checked against each vendor's own pages between October 7, 2026 and October 14, 2026. Sources at the foot of the page.

The trade-offs

Why teams look beyond Gauge.

  • One plan for a single brand, Growth at $599 a month; Enterprise is by quote, and Agency Mode adds a base fee it doesn't publish.[1]
  • Claude and Grok need Enterprise or your own Anthropic or xAI key; the docs put Anthropic's bill at about $2.50 to $3 per prompt per month.[1, 2]
  • Growth tracks a single location and includes 5 seats; more of either is Enterprise.[1]
  • The Agency Base fee isn't published; only the $300 a month per active client is.[3, 4]
  • Point percentages without ranges.[5]
At a glance

Gauge and five alternatives, side by side.

Gauge alternatives compared
ToolStarting priceEnginesHow answers are collectedHow sure the numbers are
GaugeStarting price$599 a month[1, 3, 4, 6]Engines6 (8 with Claude and Grok)[1, 2, 7]How answers are collectedApps, signed out; API for Claude[7, 8]How sure the numbers arePoint values[5, 8]
GEOFastStarting price$29 a monthEngines6 on every planHow answers are collectedApps and Google's results; APIs for Perplexity and ClaudeHow sure the numbers are90% ranges
ProfoundStarting priceBrands by quote[9]EnginesUp to 9 (Enterprise)[9]How answers are collectedThe apps[10]How sure the numbers arePoint values[11]
AirOpsStarting priceSolo free; no price for Pro[12, 13, 14]Engines1 on Solo; 7+ on Pro[13, 15, 16]How answers are collectedNot stated[14]How sure the numbers arePoint values[16, 17]
PromptwatchStarting price$79.17 a month billed yearly ($95 monthly)[18, 19]Engines11 listed on paid plans[18, 20]How answers are collectedApps and Google's results; APIs for Claude and others[21]How sure the numbers arePoint values[22]
AthenaHQStarting price$245 a month billed yearly ($295 monthly)[23]Engines11 (5 on the free plan)[23]How answers are collectedAPIs for 4; rest not stated[24, 25]How sure the numbers arePoint values[26, 27]
One by one

What each alternative is for.

  • GEOFast

    For published prices and numbers with ranges.

    Site owners, teams and agencies who want published prices and numbers that say how sure they are.

    Starts at $29 a month, or $290 for a year; Gauge starts at $599 a month.

    Run a free X-ray

  • Profound

    For many engines and SSO at enterprise scale.

    Enterprise brands and agencies that want many engines, content agents and SSO in one platform.

    Prices brand plans on request; Gauge starts at $599 a month.[9]

    GEOFast vs Profound

  • AirOps

    For tracking and content production in one platform.

    Enterprise marketing teams that want AI answer tracking and content production in one platform, with experts to run it.

    Says Solo is free and shows no price for Pro; Gauge starts at $599 a month.[12, 13, 14]

    GEOFast vs AirOps

  • Promptwatch

    For daily tracking with content agents and crawler logs.

    Marketing teams and agencies that want daily tracking, articles written for them and AI crawler logs in one platform.

    Starts at $79.17 a month billed yearly ($95 month to month); Gauge starts at $599 a month.[18, 19]

    GEOFast vs Promptwatch

  • AthenaHQ

    For many models and a content agent on one credit pool.

    Marketing teams that want many models, a content agent and site audits in one platform, with credits to spend as they choose.

    Starts at $245 a month billed yearly ($295 month to month); Gauge starts at $599 a month.[23]

    GEOFast vs AthenaHQ
FAQ

Questions about Gauge alternatives.

  • What are the best Gauge alternatives?

    Pick GEOFast for published prices and numbers with ranges, Profound for many engines and SSO at enterprise scale, AirOps for tracking and content production in one platform, Promptwatch for daily tracking with content agents and crawler logs and AthenaHQ for many models and a content agent on one credit pool.

  • Which Gauge alternative costs least?

    GEOFast starts lowest, at $24.17 a month billed yearly ($29 month to month). Promptwatch starts at $79.17 a month billed yearly ($95 month to month) and AthenaHQ starts at $245 a month billed yearly ($295 month to month). Profound prices brand plans on request. AirOps says Solo is free and shows no price for Pro.

  • Which Gauge alternative shows how sure its numbers are?

    GEOFast puts a 90% range on how often you're mentioned and picked first, and counts a change only when it beats the usual swing. The others listed here report point values.

Sources

Where each fact comes from.

Every claim about another tool links to that vendor's own page, read between October 7, 2026 and October 14, 2026. Prices are as each vendor lists them, in US dollars unless marked; vendors change them, so check before you buy.

  1. 1Gauge: Pricingwithgauge.com/pricing/
  2. 2Gauge: Bring Your Own Key (BYOK)docs.withgauge.com/help/byok
  3. 3Gauge: Win clients with AI visibility datawithgauge.com/features/agency-aeo/
  4. 4Gauge: Agenciesdocs.withgauge.com/navigating/agencies
  5. 5Gauge: Understanding your metricsdocs.withgauge.com/resources/measurement-reference
  6. 6Gauge: Agent Led Growth pricingwithgauge.com/agents/pricing/
  7. 7Gauge: AI Engines Gauge Tracksdocs.withgauge.com/navigating/ai-engines
  8. 8Gauge: Prompt Runsdocs.withgauge.com/navigating/prompt-runs
  9. 9Profound: Pricingtryprofound.com/pricing
  10. 10Profound: Free AEO Reporttryprofound.com/aeo-report
  11. 11Profound: How metrics are calculateddocs.tryprofound.com/cookbook/metrics/how-metrics-are-calculated
  12. 12AirOps: AI Instructionsairops.com/ai-instructions
  13. 13AirOps: Pricingairops.com/pricing
  14. 14AirOps: Enterpriseairops.com/enterprise
  15. 15AirOps: Analyticsdocs.airops.com/insights/analytics
  16. 16AirOps: Insights settingsdocs.airops.com/insights/analytics/settings
  17. 17AirOps: Analytics overviewdocs.airops.com/insights/analytics/overview
  18. 18Promptwatch: Pricingpromptwatch.com/pricing
  19. 19Promptwatch: Pricing for agenciespromptwatch.com/pricing?customer=agency
  20. 20Promptwatch: Choosing your modelspromptwatch.com/docs/academy/choosing-your-models
  21. 21Promptwatch: How Promptwatch collects datapromptwatch.com/docs/academy/how-promptwatch-collects-data
  22. 22Promptwatch: Visibility scorepromptwatch.com/docs/academy/visibility-score
  23. 23AthenaHQ: Plans & Pricingathenahq.ai/plans/
  24. 24AthenaHQ: API changelogdocs.athenahq.ai/api-reference/changelog
  25. 25AthenaHQ: Getting Starteddocs.athenahq.ai/getting-started/setup
  26. 26AthenaHQ: Promptsdocs.athenahq.ai/guides/prompts
  27. 27AthenaHQ: Glossarydocs.athenahq.ai/guides/glossary

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