AI visibility tools pricing, compared
Of the 18 tools we checked that publish a rate in US dollars for a plan that tracks a brand, the entry plan runs from $17 a month billed yearly (Rankscale) to $599 a month (Gauge). Half start at $79 a month or less, and 14 of the 18 at $100 or less. Those are the lowest rates each vendor shows, often billed yearly.
Each price read from its vendor's own pages between October 7, 2026 and October 14, 2026. Vendors change prices, so check before you buy. Sources at the foot of the page.
21 price lists, ranked.
Every tool whose vendor publishes a price list, ranked by where its prices start: the lowest monthly rate its own pricing page shows for a plan that tracks a brand, often the rate billed yearly. GEOFast is ranked at its yearly rate too. Prices in another currency come after the dollar ones, then the tools that publish no rate for a brand plan.
LLM Pulse lists its prices in euros, from €40.83 a month billed yearly (€49 month to month). AirOps says Solo is free and shows no price for Pro. Profound prices brand plans on request. Bluefish, Adobe Brand Visibility, Conductor and Brandlight publish no price at all.
Where each tool starts, and what that buys.
Each tool's entry plan as its own pricing page lists it: the rate, the limits, the plans above it and what you can try free.
| Tool | Starts at | The entry plan includes | The plans above it | Free to try |
|---|---|---|---|---|
| RankscaleRankscale pricing | Starts at$17 a month billed yearly, for Essentials.[1]Yearly only, $204 a year | The entry plan includes
| The plans above it | Free to tryA 7-day trial of Pro with a limited credit allowance; no free plan, and sign-up is required[1, 2] |
| GEOFastGEOFast pricing | Starts at$24.17 a month billed yearly ($29 month to month), for Watch.Monthly, or less billed yearly | The entry plan includes
| The plans above it
| Free to tryThe X-ray, free with no account; a 14-day trial of Growth's features |
| Otterly.AIOtterly.AI pricing | Starts at$25 a month billed yearly ($29 month to month), for Lite.[3]Monthly, or less billed yearly | The entry plan includes
| The plans above it | Free to tryA 7-day trial with 50 prompts, no card needed[4] |
| GeoptieGeoptie pricing | Starts at$41 a month billed yearly ($49 month to month), for Starter.[5]$490 a year | The entry plan includes
| The plans above it | Free to tryNo free plan, and no trial on its pricing page, though its terms cover one where offered; free tools with no signup, among them a GEO audit and an AI visibility checker[5, 6, 7, 8] |
| HubSpot AEOHubSpot pricing | Starts at$45 a month billed yearly ($50 month to month), for HubSpot AEO.[9, 10, 11]In beta; no other HubSpot subscription needed | The entry plan includes
| The plans above it | Free to tryThe AEO Grader: a free one-time score with no account, and a form to open the full report. HubSpot AEO: a 28-day trial with 25 prompts, no card needed[9, 11, 12] |
| Ahrefs Brand RadarAhrefs pricing | Starts at$50 a month, for Custom prompts: Basic.[13, 14, 15]Only a monthly rate is shown | The entry plan includes
| The plans above it | Free to tryNo trial; a free AI visibility checker that shows a limited preview of results[13, 17] |
| EvertuneEvertune pricing | Starts at$60 a month billed yearly, for Starter.[18, 19]Shown billed annually; no month-to-month rate published | The entry plan includes
| The plans above it | Free to tryNo free plan or free trial of tracking published: Starter starts with a card, Pro and Enterprise with a demo. Only the Ads Agent has 7 free days[18, 19] |
| LLMrefsLLMrefs pricing | Starts at$79 a month, for All in One.[21]Marked "Limited time only"; no yearly price listed | The entry plan includes
| The plans above itOne plan only. | Free to tryA 7-day free trial of the plan, with no credit card; its home page also offers a free account without saying what it includes. Free tools, among them an AI crawlability checker and an llms.txt generator[21, 22, 23] |
| SE VisibleSE Visible pricing | Starts at$79 a month billed yearly ($99 month to month), for Basic.[24, 25]Monthly, or less billed yearly | The entry plan includes
| The plans above it | Free to tryA 10-day free trial[24] |
| PromptwatchPromptwatch pricing | Starts at$79.17 a month billed yearly ($95 month to month), for Essential.[26]$950 a year when billed yearly | The entry plan includes
| The plans above it | Free to tryA free Explore plan with 10 prompts on ChatGPT only; a 7-day trial of Essential, Professional or the Kick-off and Growth agency plans on monthly billing; a free AI Visibility Report with no account[28, 29, 30, 31] |
| Peec AIPeec AI pricing | Starts at$80 a month billed yearly ($95 month to month), for Starter.[32]Monthly, or less billed yearly | The entry plan includes
| The plans above it | Free to tryA free trial[32] |
| TrakkrTrakkr pricing | Starts at$83.33 a month billed yearly ($100 month to month), for Growth.[33, 34]$1,000 a year when billed yearly | The entry plan includes
| The plans above it | Free to tryA 14-day trial of Growth that needs a card; free tools with no signup, among them an AI Site Grader, an AEO Checker and an llms.txt generator[33, 35, 36, 37] |
| Semrush AI Visibility ToolkitSemrush pricing | Starts at$99 a month, for AI Visibility Toolkit Base.[38, 39]Per domain; the same rate billed yearly | The entry plan includes
| The plans above it | Free to tryA Free plan with a limited set of AI Visibility features, by its help pages; no trial on the paid toolkit; a 7-day Semrush One trial; a free AI Search Visibility Checker[39, 41, 42, 43, 44] |
| SearchableSearchable pricing | Starts at$100 a month billed yearly ($125 month to month), for Pro.[45]Monthly, or less billed yearly | The entry plan includes
| The plans above it | Free to tryA 14-day trial on Pro, Scale and the Launch and Growth agency plans; a free visibility report on ChatGPT, Google and Perplexity, with no card[45, 47] |
| AthenaHQAthenaHQ pricing | Starts at$245 a month billed yearly ($295 month to month), for Starter.[48, 49]Monthly, or less billed yearly | The entry plan includes
| The plans above it
| Free to tryA free Essential plan with 300 credits on 5 engines; a free AI search report, sent by email within an hour[48, 50] |
| ScrunchScrunch pricing | Starts at$250 a month, for Core.[51, 52]Per brand; no yearly rate published | The entry plan includes
| The plans above it | Free to tryA 7-day trial of Core that needs a credit card and rolls into a paid plan; a free Brand Audit report from your URL[53, 54] |
| GoodieGoodie pricing | Starts at$295 a month billed yearly ($354 month to month), for Core.[55]Monthly, or less billed yearly | The entry plan includes
| The plans above it | Free to tryA 7-day trial of Core; a free Agent Readiness Audit of your homepage with no account; a free llms.txt generator that asks for an email to download the file[55, 56, 57] |
| GaugeGauge pricing | Starts at$599 a month, for Growth.[58, 59]No yearly price listed | The entry plan includes
| The plans above it | Free to tryA one-week free trial of Growth; the docs say to add a payment method before it ends to keep access. Agencies get a one-time pitch workspace of 100 prompts for a prospect at no extra charge[58, 59, 60] |
| LLM PulseLLM Pulse pricing | Starts at€40.83 a month billed yearly (€49 month to month), for Starter.[61, 62]Weekly tracking; €490 a year when billed yearly | The entry plan includes
| The plans above it | Free to tryA 14-day trial of weekly Starter, Growth or Scale that needs a payment method; free tools that email you the report, among them an AI Visibility Report, an AEO Grader and a GEO Crawlability Checker[61, 63, 64, 65, 66] |
| AirOpsAirOps pricing | Starts atAirOps says Solo is free and shows no price for Pro. | The entry plan includesNo plan that tracks a brand shows a rate. | The plans above it | Free to tryAirOps describes Solo as free with 35,000 tasks a month, while its billing docs say a new free-tier workspace gets 1 task; Pro has a Start for free button with no price shown; a 14-day trial asks for no payment details until it ends[67, 68, 70] |
| ProfoundProfound pricing | Starts atProfound prices brand plans on request. | The entry plan includesNo plan that tracks a brand shows a rate. | The plans above it | Free to tryA 7-day trial with 50 prompts a day on ChatGPT, Gemini and AI Overviews; a free AEO Report[71, 73] |
Four things set what a plan costs.
Read from the price lists above, each with the vendors' own lines.
- 01
Prompts
Most price lists climb by the number of prompts: the questions the tool asks the engines for you. The plan's other limits mostly grow with them.
- Peec AI: Starter, $95 a month: 50 prompts. Pro, $245 a month: 150 prompts. Advanced, $495 a month: 350 prompts.[32]
- SE Visible: Basic, $99 a month: 200 prompts, one pool shared by up to 3 projects. Core, $189 a month: 450 prompts, one pool shared by up to 5 projects. Plus, $355 a month: 1,000 prompts, one pool shared by up to 10 projects.[24, 25]
- GEOFast's plans hold 50 prompts on Watch, 100 on Growth and up to 1,500 on Agency.
- 02
Engines
Some plans count the engines they ask, and each one more costs extra, more so for Claude and Grok.
- Peec AI: One more model on Starter: $35 a month, or $30 a month billed yearly.[32]
- Searchable: Copilot, DeepSeek or Google AI Mode: $25 a month each on Pro, $125 on Scale, $315 on Enterprise.[45]
- Searchable: Claude or Grok: $200 a month each on Pro, $1,000 on Scale, $2,500 on Enterprise.[45]
- GEOFast asks ChatGPT, Gemini, Google's AI Overviews and AI Mode, Perplexity weekly, and Claude weekly on 5 to 25 prompts, by plan, on every plan.
- 03
How often
Each prompt asked again on each engine is one more answer to collect, so daily tracking costs more than weekly, and credits run out sooner.
- LLM Pulse: Weekly tracking is the default; daily tracking is a higher price on every tier, and monthly tracking is arranged through support.[61, 63]
- Ahrefs: A check is one prompt run on one platform in one location, and Claude uses 8 checks per update. Tracking weekly or monthly instead of daily lets the same checks cover more prompts.[14, 15]
- Promptwatch: The response quota equals each prompt asked on 4 models every day for 30 days. Tracking more models uses it up sooner.[74]
- GEOFast asks 50 prompts weekly on Watch for $29 a month, and 100 prompts daily on Growth for $99.
- 04
Seats
Of the 19 entry plans here, nine include unlimited seats or users and five count them; the rest don't say. Where seats are counted, each one more is billed.
- Scrunch: Past a plan's seat limit, an additional user is $25 a month, or 5 more seats are $75 a month.[51]
- Trakkr: An extra seat on Growth is $20 a month; Scale seats are unlimited.[34]
- Semrush: An AI Visibility Toolkit license for each extra user on the account: $99 a month.[39]
- Every GEOFast plan has unlimited seats.
Some vendors' own pages give two answers.
Where a vendor's pages disagree on a price or a trial, its price list says so and cites both. These five bear on where a tool starts or what's free.
Evertune
Evertune has two pricing pages. The one its menu links lists Pro at $800 a month and Enterprise; the other adds Starter at $60 a month and marks both prices billed annually. Neither shows a month-to-month rate.[18, 20]
Rankscale
Rankscale's pages name different starting prices: the facts page says plans start from €20, the home page says $99 a month, and the pricing page shows Essentials at $17 a month billed yearly.[1, 2, 75]
Goodie
Goodie's two pricing pages disagree on where brand plans start. The agencies page lists a client workspace as from $399 a month, and its FAQ says brand plans start at $399 per month; the brand pricing page shows Core at $295 a month billed annually, or $354 billed monthly.[55, 76]
Semrush AI Visibility Toolkit
Semrush's pages disagree on the Free plan: its help pages give it a limited set of AI Visibility features, and the Free card on its pricing page crosses AI Visibility features out.[40, 41, 42]
Searchable
Searchable's pages disagree on whether the trial needs a card: its home page says no credit card is required, and its terms say you enter payment details to start the trial and are charged the day after it ends unless you cancel first.[77, 78]
Questions about what these tools cost.
How much does AI brand monitoring software cost per month?
Of the 18 tools we checked that publish a rate in US dollars for a plan that tracks a brand, the entry plan runs from $17 a month billed yearly (Rankscale) to $599 a month (Gauge). Half start at $79 a month or less, and 14 of the 18 at $100 or less. Those are the lowest rates each vendor shows, often billed yearly. LLM Pulse lists its prices in euros, from €40.83 a month billed yearly (€49 month to month). AirOps says Solo is free and shows no price for Pro. Profound prices brand plans on request. Bluefish, Adobe Brand Visibility, Conductor and Brandlight publish no price at all.
Is an AI visibility tool cheaper billed yearly?
For 12 of the 19 entry plans, yes: GEOFast, Otterly.AI, Geoptie, HubSpot AEO, SE Visible, Promptwatch, Peec AI, Trakkr, Searchable, AthenaHQ, Goodie and LLM Pulse show a lower rate billed yearly. Semrush AI Visibility Toolkit costs the same either way. Ahrefs Brand Radar, LLMrefs, Scrunch and Gauge show a monthly rate only. Rankscale and Evertune are sold by the year only.
What makes one plan cost more than another?
Prompts: Most price lists climb by the number of prompts: the questions the tool asks the engines for you. The plan's other limits mostly grow with them. Engines: Some plans count the engines they ask, and each one more costs extra, more so for Claude and Grok. How often: Each prompt asked again on each engine is one more answer to collect, so daily tracking costs more than weekly, and credits run out sooner. Seats: Of the 19 entry plans here, nine include unlimited seats or users and five count them; the rest don't say. Where seats are counted, each one more is billed. Each point is shown with the vendors' own lines on this page.
Where do these prices come from?
Each rate is read from the vendor's own pricing page, and the free trial or plan from its own pages, between October 7, 2026 and October 14, 2026; each is linked at the foot of the page. GEOFast's are its own plans. Vendors change prices, so check before you buy.
Where each fact comes from.
Every rate, limit and trial links to that vendor's own page, read between October 7, 2026 and October 14, 2026, in the currency it lists. GEOFast's are its own plans. Vendors change prices, so check before you buy.
- 1Rankscale: Pricingrankscale.ai/pricing
- 2Rankscale: Rankscalerankscale.ai/
- 3Otterly.AI: Pricingotterly.ai/pricing
- 4Otterly.AI: Free trialhelp.otterly.ai/free-trial
- 5Geoptie: Pricinggeoptie.com/pricing
- 6Geoptie: Terms of Servicegeoptie.com/terms-of-service
- 7Geoptie: Free GEO Auditgeoptie.com/free-geo-audit
- 8Geoptie: Free AI Visibility Checkergeoptie.com/ai-visibility-checker
- 9HubSpot AEO: HubSpot AEOhubspot.com/products/aeo
- 10HubSpot AEO: HubSpot Product & Services Cataloglegal.hubspot.com/hubspot-product-and-services-catalog
- 11HubSpot AEO: Set up and analyze AEOknowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility
- 12HubSpot AEO: AI Search Graderhubspot.com/ai-search-grader
- 13Ahrefs Brand Radar: Plans & pricingahrefs.com/pricing
- 14Ahrefs Brand Radar: Brand Radarahrefs.com/brand-radar
- 15Ahrefs Brand Radar: How to set up custom promptshelp.ahrefs.com/en/articles/13192745-how-to-set-up-custom-prompts-to-track-brand-visibility-in-ai-assistants
- 16Ahrefs Brand Radar: What is Brand Radar and how to use ithelp.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it
- 17Ahrefs Brand Radar: AI visibility checkerahrefs.com/ai-visibility-checker
- 18Evertune: Pricing: plans comparedevertune.ai/pricing-new
- 19Evertune: Evertune Onboarding Guide (Starter Plan)docs.evertune.ai/en/articles/17340782-evertune-onboarding-guide-starter-plan
- 20Evertune: Pricingevertune.ai/pricing
- 21LLMrefs: Home page, with pricing and FAQllmrefs.com/
- 22LLMrefs: Free AI Search & SEO Toolsllmrefs.com/tools
- 23LLMrefs: AI Search Visibilityllmrefs.com/ai-search-visibility
- 24SE Visible: SE Visible: features, pricing and FAQvisible.seranking.com/
- 25SE Visible: SE Visible FAQhelp.seranking.com/hc/en-us/articles/22266372506524-SE-Visible-FAQ
- 26Promptwatch: Pricingpromptwatch.com/pricing
- 27Promptwatch: Pricing for agenciespromptwatch.com/pricing?customer=agency
- 28Promptwatch: llms.txtpromptwatch.com/llms.txt
- 29Promptwatch: Choosing your modelspromptwatch.com/docs/academy/choosing-your-models
- 30Promptwatch: Plans and billingpromptwatch.com/docs/academy/plans-and-billing
- 31Promptwatch: AI Visibility Reportpromptwatch.com/ai-visibility-report
- 32Peec AI: Pricingpeec.ai/pricing
- 33Trakkr: Pricingtrakkr.ai/pricing
- 34Trakkr: Plans and billingtrakkr.ai/learn/docs/account/billing
- 35Trakkr: Frequently asked questionstrakkr.ai/learn/docs/faq
- 36Trakkr: Free AI visibility toolstrakkr.ai/free-tools
- 37Trakkr: AI Site Gradertrakkr.ai/free-tools/ai-site-grader
- 38Semrush AI Visibility Toolkit: AI Visibility Toolkit pricingsemrush.com/pricing/ai/
- 39Semrush AI Visibility Toolkit: AI Visibility Toolkitsemrush.com/kb/1493-ai-visibility-toolkit
- 40Semrush AI Visibility Toolkit: SEO and AI Search plans and pricingsemrush.com/pricing/seo-ai-search/
- 41Semrush AI Visibility Toolkit: Subscriptionssemrush.com/kb/1011-subscriptions
- 42Semrush AI Visibility Toolkit: AI visibility featuressemrush.com/kb/1626-ai-visibility-features
- 43Semrush AI Visibility Toolkit: Semrush Onesemrush.com/kb/1608-semrush-one
- 44Semrush AI Visibility Toolkit: AI Search Visibility Checkersemrush.com/free-tools/ai-search-visibility-checker/
- 45Searchable: Pricingsearchable.com/pricing
- 46Searchable: Pricing for agenciessearchable.com/pricing?audience=agency
- 47Searchable: Free visibility reportsearchable.com/free-visibility-report
- 48AthenaHQ: Plans & Pricingathenahq.ai/plans/
- 49AthenaHQ: Credit Calculatorathenahq.ai/credit-calculator/
- 50AthenaHQ: AI Search Performance Reportathenahq.ai/report/
- 51Scrunch: Pricingscrunch.com/pricing/
- 52Scrunch: What is the pricing for Scrunch plans?scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans/
- 53Scrunch: What features are included in Scrunch's free trial?scrunch.com/faqs/what-features-are-included-in-scrunchs-free-trial/
- 54Scrunch: Brand Audit Reportscrunch.com/brand-audit/
- 55Goodie: Pricinghigoodie.com/pricing/
- 56Goodie: Free Agent Readiness Audithigoodie.com/agent-site-audit/
- 57Goodie: LLMs.txt Generatorhigoodie.com/llms-txt-generator/
- 58Gauge: Pricingwithgauge.com/pricing/
- 59Gauge: Billing & Plansdocs.withgauge.com/help/billing
- 60Gauge: Win clients with AI visibility datawithgauge.com/features/agency-aeo/
- 61LLM Pulse: Pricingllmpulse.ai/pricing
- 62LLM Pulse: Plans and billingllmpulse.ai/help-center/billing-plans
- 63LLM Pulse: Should I track daily, weekly, or monthly?llmpulse.ai/help-center/should-i-track-daily-weekly-or-monthly
- 64LLM Pulse: Free AI Visibility Reportllmpulse.ai/ai-visibility-report
- 65LLM Pulse: Free AEO Graderllmpulse.ai/aeo-grader
- 66LLM Pulse: Free GEO Crawlability Checkerllmpulse.ai/geo-crawlability-checker
- 67AirOps: Pricingairops.com/pricing
- 68AirOps: AI Instructionsairops.com/ai-instructions
- 69AirOps: Enterpriseairops.com/enterprise
- 70AirOps: Billingdocs.airops.com/your-workspace/settings/billing
- 71Profound: Pricingtryprofound.com/pricing
- 72Profound: Pricing for agenciestryprofound.com/pricing?tier=agencies
- 73Profound: Free AEO Reporttryprofound.com/aeo-report
- 74Promptwatch: How to manage your response limitpromptwatch.com/docs/academy/response-limits
- 75Rankscale: Facts and entity definitionrankscale.ai/facts
- 76Goodie: Pricing for agencieshigoodie.com/pricing/agencies/
- 77Searchable: Searchablesearchable.com/
- 78Searchable: Terms of Servicesearchable.com/terms
More lists
- AI visibility toolsEvery tool we have checked, by starting price.
- AEO and GEO toolsTools that audit your site and track the answers.
- AI Overviews trackersTools that track Google's AI Overviews, and how.
- AI visibility tools for agenciesTools with an agency plan or white-label reports.
- Free AI visibility toolsWhat each tool gives away without a trial.
- Affordable AI visibility toolsTools whose plans start at $50 a month or less.
- The free AI visibility checkerSee where you stand before you pick a tool: what AI crawlers read on your site, and who the assistants name.
- GEOFast compared with each toolGEOFast against each tool here, one page each: price, engines, method and how sure the numbers are.
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