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Semrush AI Visibility Toolkit pricing

Semrush's pages show six plans that include AI visibility. Prices start at $99 a month, for AI Visibility Toolkit Base. Two of the six have no flat rate on the list; what Semrush's page says instead is beside each.

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Read from semrush.com's own pages on October 14, 2026. Vendors change prices, so check before you buy. Sources at the foot of the page.

Plans

Every price, and what each includes.

  • Free

    Trying out the platform

    Free, with no card needed

    • 1 demo project
    • 10 reports a day across the main tools
    • A limited set of AI Visibility features
    • AI mentions, citations and visibility score for a domain
    • 100 pages audited for AI readiness
    • No credit card required[1, 2]

  • AI Visibility Toolkit Base

    Businesses tracking how AI search mentions them

    $99 a month, billed monthly or yearly

    Per domain; the same rate billed yearly

    • 25 prompts in Prompt Tracking, updated daily
    • 1 domain for Brand Performance, updated weekly
    • Mentions from ChatGPT, Google AI, Gemini and Perplexity
    • 1 project; each extra user needs their own license
    • 300 AI Analysis reports and 1,000 Prompt Research queries a day
    • AI Search checks in Site Audit for up to 100 pages[3, 4]

  • Semrush One Starter

    Small teams and agencies growing in search and AI

    $199 a month

    $165.17 a month billed yearly

    • 50 prompts tracked daily
    • 1 domain for AI brand performance
    • 300 AI visibility reports a day; AI-ready Site Audit
    • 1 user included
    • Adds the SEO toolkit: 5 websites, 500 keywords tracked daily
    • Adds MCP access[4, 5]

  • Semrush One Pro+

    Growing teams and agencies working across markets or websites

    $299 a month

    $248.17 a month billed yearly

    • 100 prompts tracked daily
    • 15 websites and 1,500 keywords tracked daily
    • 1 user included
    • Adds historical SEO data and content optimization
    • Adds multi-location and device tracking[4, 5]

  • Semrush One Advanced

    Organizations and agencies that need API access and automation

    $549 a month

    $455.67 a month billed yearly

    • 200 prompts tracked daily
    • 40 websites and 5,000 keywords tracked daily
    • 1 user included
    • Adds SEO share of voice
    • Adds API data integration[4, 5]

  • Enterprise

    Organizations managing several brands, regions and teams

    By quote

    • AI prompt tracking at a scale set per contract
    • Daily or weekly tracking
    • Unlimited projects and custom limits
    • Multi-brand, multi-product AI visibility
    • SSO, custom integrations and API
    • A dedicated account manager and 24/7 support[5]
Add-ons

What costs extra.

  • 50 more prompts in Prompt Tracking: $60 a month.[4]
  • Each additional Brand Performance domain or location: $99 a month.[4]
  • An AI Visibility Toolkit license for each extra user on the account: $99 a month.[4]
  • Extra users on plans with the SEO toolkit start at $45 a month and rise with the plan. AI Visibility is bought separately for each user.[2, 5]
  • Reports: a Base Report is $10 a month per report; a Pro Report, with white-labeling and branding, is $20.[2]
Billing

How Semrush bills.

  • Semrush's pages disagree on the Free plan: its help pages give it a limited set of AI Visibility features, and the Free card on its pricing page crosses AI Visibility features out.[1, 2, 5]
  • The AI Visibility Toolkit has no free trial.[4]
  • Semrush One plans have a 7-day free trial. The first payment is charged when the trial ends unless you cancel first.[2, 6]
  • Paying yearly saves up to 17% on Semrush One. The AI Visibility Toolkit costs the same $99 a month either way.[3, 5]
  • A yearly subscription is paid for the whole year upfront.[7]
  • Added to an existing yearly subscription, the toolkit is charged once, prorated to the time left in the term.[4]
  • Semrush's help pages give prices in US dollars, and its pricing page converts them for the visitor: read from Europe on 2026-10-14, it showed the toolkit at €94.94 a month and Semrush One Starter at €190, or €158.40 billed yearly.[3, 4, 5]
  • You can cancel at any time. Cancellation takes effect at the end of the committed subscription term.[6]
  • Refunds: a one-time 7-day money-back guarantee on a first subscription of twelve months or more, or a first add-on. Month-to-month subscriptions get no refund.[6]
Beside GEOFast

The same question, asked of us.

Semrush AI Visibility Toolkit

Prices start at $99 a month, for AI Visibility Toolkit Base. A Free plan with a limited set of AI Visibility features, by its help pages; no trial on the paid toolkit; a 7-day Semrush One trial; a free AI Search Visibility Checker.

Semrush alternatives

GEOFast

$29 a month for one site (Watch), $99 for Growth and $249 for Agency, month to month; Watch is $290 for a year. The X-ray of your site is free, with no account.

GEOFast pricing
FAQ

Questions about Semrush AI Visibility Toolkit pricing.

  • How much does Semrush AI Visibility Toolkit cost?

    Free: free, with no card needed. AI Visibility Toolkit Base is $99 a month. Semrush One Starter is $199 a month ($165.17 billed yearly). Semrush One Pro+ is $299 a month ($248.17 billed yearly). Semrush One Advanced is $549 a month ($455.67 billed yearly). Enterprise: by quote.

  • Does Semrush AI Visibility Toolkit have a free plan or a free trial?

    A Free plan with a limited set of AI Visibility features, by its help pages; no trial on the paid toolkit; a 7-day Semrush One trial; a free AI Search Visibility Checker.

  • What does Semrush's AI Visibility Toolkit Base plan include?

    25 prompts in Prompt Tracking, updated daily; 1 domain for Brand Performance, updated weekly; Mentions from ChatGPT, Google AI, Gemini and Perplexity; 1 project; each extra user needs their own license; 300 AI Analysis reports and 1,000 Prompt Research queries a day; AI Search checks in Site Audit for up to 100 pages.

  • Is Semrush AI Visibility Toolkit cheaper when billed yearly?

    On some plans. Semrush One Starter is $165.17 a month billed yearly, against $199 month to month. Semrush One Pro+ is $248.17 a month billed yearly, against $299 month to month. Semrush One Advanced is $455.67 a month billed yearly, against $549 month to month. AI Visibility Toolkit Base costs the same either way.

  • How does Semrush AI Visibility Toolkit's price compare with GEOFast's?

    GEOFast costs $29 a month for one site (Watch), $99 for Growth and $249 for Agency, month to month; Watch is $290 for a year. Semrush AI Visibility Toolkit's prices start at $99 a month, for AI Visibility Toolkit Base. GEOFast vs Semrush, side by side

Sources

Where each fact comes from.

Every rate and limit is from Semrush AI Visibility Toolkit's own pages, read on October 14, 2026, in the currency it lists them in. Vendors change prices, so check before you buy.

  1. 1Semrush AI Visibility Toolkit: AI visibility featuressemrush.com/kb/1626-ai-visibility-features
  2. 2Semrush AI Visibility Toolkit: Subscriptionssemrush.com/kb/1011-subscriptions
  3. 3Semrush AI Visibility Toolkit: AI Visibility Toolkit pricingsemrush.com/pricing/ai/
  4. 4Semrush AI Visibility Toolkit: AI Visibility Toolkitsemrush.com/kb/1493-ai-visibility-toolkit
  5. 5Semrush AI Visibility Toolkit: SEO and AI Search plans and pricingsemrush.com/pricing/seo-ai-search/
  6. 6Semrush AI Visibility Toolkit: Cancellation and Refund Policysemrush.com/company/legal/refund-policy/
  7. 7Semrush AI Visibility Toolkit: Billing FAQsemrush.com/kb/1013-billing-faq

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