Promptwatch vs Profound

Both ask daily, and both can read AI crawler visits from your logs. Promptwatch publishes every plan's price, lists 11 models on each paid plan and puts its API and MCP on all of them. Profound gives brands a 7-day trial, then Enterprise by quote, which is where its API and MCP are.

Checked against promptwatch.com's and tryprofound.com's own pages between October 7, 2026 and October 14, 2026. Sources at the foot of the page.

Prices

What each one costs, plan by plan.

Promptwatch

Promptwatch starts at $79.17 a month billed yearly ($95 month to month).

  • ExploreFree; listed in llms.txt and the docs, not on the pricing page

    10 prompts, tracked on ChatGPT only[1, 2]

  • Essential$95 a month

    $79.17 a month billed yearly

    $950 a year when billed yearly

    50 prompts and 6,000 responses a month, tracked daily[3]

  • Kick-off$199 a month

    $165.83 a month billed yearly

    Agency plan; $1,990 a year when billed yearly

    Unlimited prompts; 10,000 responses a month, tracked daily[4]

  • Professional$245 a month

    $204.17 a month billed yearly

    $2,450 a year when billed yearly

    150 prompts and 18,000 responses a month, tracked daily[3]

  • Growth$399 a month

    $332.50 a month billed yearly

    Agency plan; $3,990 a year when billed yearly

    Unlimited prompts; 25,000 responses a month, tracked daily[4]

  • Business$579 a month

    $482.50 a month billed yearly

    $5,790 a year when billed yearly

    350 prompts and 42,000 responses a month, tracked daily[3]

  • Scale$799 a month

    $665.83 a month billed yearly

    Agency plan; $7,990 a year when billed yearly

    Unlimited prompts; 65,000 responses a month, tracked daily[4]

  • CustomBy quote

    Custom prompt and crawler volume, agent credits and AEO articles[5]

Profound

Profound prices brand plans on request.

  • TrialFree for 7 days

    50 prompts, run daily for 7 days[6]

  • Agency Growth$99 a month

    Plus add-ons; no yearly price shown

    For an agency's pitches; a client's workspace costs extra.

    10 pitch workspaces a month: 25 prompts each, daily, for 7 days[7]

  • EnterpriseBy quote

    A prompt count set per contract, run daily[6]

  • Agency EnterpriseBy quote

    Pitch and client workspaces set per contract[7]

Side by side

How Promptwatch and Profound work.

Promptwatch vs Profound, fact by fact
What you getPromptwatchProfound
Free to tryPromptwatchA free Explore plan with 10 prompts on ChatGPT only; a 7-day trial of Essential, Professional or the Kick-off and Growth agency plans on monthly billing; a free AI Visibility Report with no account[1, 2, 8, 9]ProfoundA 7-day trial with 50 prompts a day on ChatGPT, Gemini and AI Overviews; a free AEO Report[6, 10]
EnginesPromptwatch11 listed on every paid plan: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code; the docs add Copilot, Mistral and Alexa[3, 8]ProfoundUp to 9 on Enterprise: ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, Copilot, Claude, DeepSeek and Exa Search[6]
How answers are collectedPromptwatchChatGPT in automated browser sessions; Gemini, Perplexity and Copilot from the live products; AI Overviews and AI Mode from Google's results pages; Claude, DeepSeek, Mistral and Grok through their APIs[11]ProfoundCaptured from the consumer apps, not API outputs[10]
PromptsPromptwatchYour own: 50, 150 or 350, with 6,000, 18,000 or 42,000 answers a month, which is each prompt on 4 models daily; unlimited prompts on agency plans[3, 4, 12]ProfoundTrial: a recommended set you can't edit. Enterprise: your own[6]
How oftenPromptwatchDaily on every plan[3, 13]ProfoundDaily[6]
How sure the numbers arePromptwatchPoint values: each answer scored from 0 to 100 by a published guide, then averaged[14]ProfoundPoint values, with published formulas[15]
AI crawler checksPromptwatchCrawler Logs read AI bot visits from your CDN or server logs, from Professional ($245) on brand plans and from $199 on agency plans; the free report checks robots.txt for AI crawlers[3, 4, 9, 16]ProfoundAgent Analytics reads AI crawler visits from server logs[17]
API and MCPPromptwatchAPI and MCP on every paid plan; the MCP reads, and can create, update or delete[3, 18]ProfoundMCP for Enterprise customers; API on Enterprise[6, 19]
Agencies and white-labelPromptwatchAgency plans from $199 a month with unlimited client and pitch projects and 10 seats; its llms.txt lists a white-label dashboard and client portal under custom plans, and the agencies page says clients get branded, read-only access[1, 4, 20]ProfoundAgency Mode, with client and pitch workspaces[21]
Read with care

Where their own pages disagree.

  • Promptwatch's llms.txt lists 5, 15 and 30 AEO articles a month on Essential, Professional and Business, and state and city tracking from Professional. Its pricing page lists none on Essential, 5 and 10 on the other two, and state and city tracking on Business.[1, 3]
Which to choose

Pick by what you need.

Choose Promptwatch if

You want a published price, daily answers on many models, articles written for you, and an API and MCP without an enterprise contract.

Choose Profound if

You want unlimited seats, SSO and SOC 2, and every engine's answers captured from the consumer apps.

Beside GEOFast

Where GEOFast stands against both.

GEOFast starts at $29 a month with unlimited seats, where Promptwatch's entry plan has one, and puts a 90% range on how often you're mentioned and picked first, which neither reports. Both ask daily on every plan they sell, where GEOFast's Watch plan asks weekly, and both read AI crawler visits from logs, which GEOFast doesn't.

FAQ

Questions about Promptwatch and Profound.

  • Is Promptwatch or Profound cheaper?

    Promptwatch starts at $79.17 a month billed yearly ($95 month to month); Profound prices brand plans on request. Seats, engines and prompts differ by plan, so compare the plan that fits your size.

  • Do Promptwatch and Profound sell plans for agencies?

    Both do. Promptwatch's agency plans have unlimited client and pitch projects and 10 seats. Profound's Agency Growth covers pitch workspaces and charges for each client workspace on top; Agency Enterprise is by quote.

  • How do Promptwatch and Profound collect answers?

    Profound says its answers are captured from the consumer apps, not API outputs. Promptwatch asks ChatGPT in automated browser sessions, takes Gemini, Perplexity and Copilot from the live products and Google's AI answers from its results pages, and calls Claude, DeepSeek, Mistral and Grok through their APIs.

Sources

Where each fact comes from.

Every claim about another tool links to that vendor's own page, read between October 7, 2026 and October 14, 2026. Prices are as each vendor lists them, in US dollars unless marked; vendors change them, so check before you buy.

  1. 1Promptwatch: llms.txtpromptwatch.com/llms.txt
  2. 2Promptwatch: Plans and billingpromptwatch.com/docs/academy/plans-and-billing
  3. 3Promptwatch: Pricingpromptwatch.com/pricing
  4. 4Promptwatch: Pricing for agenciespromptwatch.com/pricing?customer=agency
  5. 5Promptwatch: Custom pricingpromptwatch.com/pricing?customer=custom
  6. 6Profound: Pricingtryprofound.com/pricing
  7. 7Profound: Pricing for agenciestryprofound.com/pricing?tier=agencies
  8. 8Promptwatch: Choosing your modelspromptwatch.com/docs/academy/choosing-your-models
  9. 9Promptwatch: AI Visibility Reportpromptwatch.com/ai-visibility-report
  10. 10Profound: Free AEO Reporttryprofound.com/aeo-report
  11. 11Promptwatch: How Promptwatch collects datapromptwatch.com/docs/academy/how-promptwatch-collects-data
  12. 12Promptwatch: How to manage your response limitpromptwatch.com/docs/academy/response-limits
  13. 13Promptwatch: How fresh is my data?promptwatch.com/docs/academy/data-freshness
  14. 14Promptwatch: Visibility scorepromptwatch.com/docs/academy/visibility-score
  15. 15Profound: How metrics are calculateddocs.tryprofound.com/cookbook/metrics/how-metrics-are-calculated
  16. 16Promptwatch: AI crawler insightspromptwatch.com/docs/academy/ai-crawler-insights
  17. 17Profound: Agent Analyticstryprofound.com/features/agent-analytics
  18. 18Promptwatch: MCP toolspromptwatch.com/docs/mcp/tools
  19. 19Profound: The Profound MCP Evolution, Part 1 (May 20, 2026)tryprofound.com/blog/the-profound-mcp-evolution-part-1
  20. 20Promptwatch: Promptwatch for agenciespromptwatch.com/solutions/agencies
  21. 21Profound: Agency Mode overviewhelp.tryprofound.com/articles/8593548222-agency-mode-overview
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