Scrunch vs Profound
Both are built for enterprise brands and agencies, and both read AI bot visits from your own infrastructure. Scrunch publishes a price for Core, 125 prompts on 4 engines; Profound gives brands a 7-day trial, then Enterprise by quote. On Enterprise, Scrunch adds 5 engines and AXP, which serves AI agents a rebuilt version of your pages; Profound reaches 9 engines and adds content agents.
Checked against scrunch.com's and tryprofound.com's own pages between October 7, 2026 and October 14, 2026. Sources at the foot of the page.
What each one costs, plan by plan.
Scrunch
Scrunch starts at $250 a month.
Core$250 a month
Per brand; no yearly rate published
Agency Core$500 a month
No yearly rate published
EnterpriseBy quote
Custom numbers of prompts, responses, brand workspaces and user licenses[1, 2]
Agency EnterpriseBy quote
Custom numbers of prompts, responses, brand workspaces and pitch workspaces[1, 2]
Profound
Profound prices brand plans on request.
TrialFree for 7 days
50 prompts, run daily for 7 days[3]
Agency Growth$99 a month
Plus add-ons; no yearly price shown
For an agency's pitches; a client's workspace costs extra.
10 pitch workspaces a month: 25 prompts each, daily, for 7 days[4]
EnterpriseBy quote
A prompt count set per contract, run daily[3]
Agency EnterpriseBy quote
Pitch and client workspaces set per contract[4]
How Scrunch and Profound work.
| What you get | Scrunch | Profound |
|---|---|---|
| Free to try | ScrunchA 7-day trial of Core that needs a credit card and rolls into a paid plan; a free Brand Audit report from your URL[5, 6] | ProfoundA 7-day trial with 50 prompts a day on ChatGPT, Gemini and AI Overviews; a free AEO Report[3, 7] |
| Engines | ScrunchCore: ChatGPT, Perplexity, AI Overviews and Copilot. Enterprise adds Claude, Gemini, AI Mode, Meta AI and Grok[1] | ProfoundUp to 9 on Enterprise: ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, Copilot, Claude, DeepSeek and Exa Search[3] |
| How answers are collected | ScrunchBrowser automation and the platforms' official APIs, chosen per platform; it doesn't say which engine gets which[8] | ProfoundCaptured from the consumer apps, not API outputs[7] |
| Prompts | ScrunchYour own: 125 on Core, with 5,000 responses a month; custom on Enterprise[1] | ProfoundTrial: a recommended set you can't edit. Enterprise: your own[3] |
| How often | ScrunchDaily for a prompt's first 14 days, then every 72 hours by default, with a refresh on demand[8] | ProfoundDaily[3] |
| How sure the numbers are | ScrunchPoint percentages, aggregated over 90 days to smooth daily swings[9] | ProfoundPoint values, with published formulas[10] |
| AI crawler checks | ScrunchSite audits compare the page a browser renders with what an AI bot reads, 5 a month on Core; Agent Traffic reads AI bot visits from your CDN or host[1, 11, 12] | ProfoundAgent Analytics reads AI crawler visits from server logs[13] |
| API and MCP | ScrunchAPI: Enterprise only for brands, and Partner Only on Agency Core. MCP: the pricing table lists it for Enterprise and Agency Core, while the MCP docs say any plan[1, 14] | ProfoundMCP for Enterprise customers; API on Enterprise[3, 15] |
| Agencies and white-label | ScrunchAgency Core, $500 a month: 3 brand workspaces and 3 pitch workspaces, unlimited seats and Looker Studio; white-label by building on the API[1, 16] | ProfoundAgency Mode, with client and pitch workspaces[17] |
Where their own pages disagree.
- Scrunch's pricing table lists the MCP for Enterprise and Agency Core, while its MCP docs say any plan can use it.[1, 14]
- Scrunch's pricing page shows a browser one set of plans and serves AI agents a text version with other plan names and prices. The plans on this page are the ones a browser shows.[1]
Pick by what you need.
Choose Scrunch if
You want a published entry plan with AI bot traffic from your CDN, and, on Enterprise, AI agents served a version of your pages built for them.
Choose Profound if
You want content agents and up to 9 engines, DeepSeek and Exa Search among them, under one enterprise contract.
Where GEOFast stands against both.
GEOFast publishes prices from $29 a month, asks Gemini and AI Mode on every plan where Scrunch keeps them for Enterprise, and puts a 90% range on how often you're mentioned and picked first, which neither reports. It has no analytics of AI bot visits, which both offer, and no SAML single sign-on or SOC 2 report yet.
Questions about Scrunch and Profound.
Is Scrunch or Profound cheaper?
Scrunch starts at $250 a month; Profound prices brand plans on request. Seats, engines and prompts differ by plan, so compare the plan that fits your size.
How often do Scrunch and Profound refresh answers?
Profound runs prompts daily. Scrunch collects daily for a prompt's first 14 days, then every 72 hours by default, and lets you refresh on demand.
Do Scrunch and Profound offer a free trial?
Both have 7-day trials. Scrunch's trial of Core needs a credit card and becomes a paid plan unless you cancel. Profound's trial runs 50 prompts daily, from a set it recommends, on ChatGPT, Gemini and AI Overviews.
Where each fact comes from.
Every claim about another tool links to that vendor's own page, read between October 7, 2026 and October 14, 2026. Prices are as each vendor lists them, in US dollars unless marked; vendors change them, so check before you buy.
- 1Scrunch: Pricingscrunch.com/pricing/
- 2Scrunch: What is the pricing for Scrunch plans?scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans/
- 3Profound: Pricingtryprofound.com/pricing
- 4Profound: Pricing for agenciestryprofound.com/pricing?tier=agencies
- 5Scrunch: What features are included in Scrunch's free trial?scrunch.com/faqs/what-features-are-included-in-scrunchs-free-trial/
- 6Scrunch: Brand Audit Reportscrunch.com/brand-audit/
- 7Profound: Free AEO Reporttryprofound.com/aeo-report
- 8Scrunch: What methods does Scrunch use to collect data from AI platforms?scrunch.com/faqs/what-methods-does-scrunch-use-to-collect-data-from-ai-platforms/
- 9Scrunch: How accurate is Scrunch at tracking brand presence across LLMs?scrunch.com/faqs/how-accurate-is-scrunch-at-tracking-brand-presence-across-llms/
- 10Profound: How metrics are calculateddocs.tryprofound.com/cookbook/metrics/how-metrics-are-calculated
- 11Scrunch: How accurately can Scrunch detect JavaScript or rendering issues that block AI crawlers?scrunch.com/faqs/how-accurately-can-scrunch-detect-javascript-or-rendering-issues-that-block-ai-crawlers/
- 12Scrunch: How does Scrunch detect AI bot traffic visiting my site?scrunch.com/faqs/how-does-scrunch-detect-ai-bot-traffic-visiting-my-site/
- 13Profound: Agent Analyticstryprofound.com/features/agent-analytics
- 14Scrunch: Scrunch MCP overviewdevelopers.scrunch.com/mcp/overview
- 15Profound: The Profound MCP Evolution, Part 1 (May 20, 2026)tryprofound.com/blog/the-profound-mcp-evolution-part-1
- 16Scrunch: Does Scrunch offer special pricing for agencies?scrunch.com/faqs/does-scrunch-offer-special-pricing-for-agencies/
- 17Profound: Agency Mode overviewhelp.tryprofound.com/articles/8593548222-agency-mode-overview
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