Scrunch vs Semrush
Scrunch is a dedicated AI search platform: 125 prompts on 4 engines on Core, AI bot traffic from your CDN, and on Enterprise AXP, which serves AI agents a rebuilt version of your pages. Semrush adds AI visibility to its SEO suite: a toolkit with 25 tracked prompts and one user, a database of 317M+ prompts, and site audits for AI readiness.
Checked against scrunch.com's and semrush.com's own pages between October 7, 2026 and October 14, 2026. Sources at the foot of the page.
What each one costs, plan by plan.
Scrunch
Scrunch starts at $250 a month.
Core$250 a month
Per brand; no yearly rate published
Agency Core$500 a month
No yearly rate published
EnterpriseBy quote
Custom numbers of prompts, responses, brand workspaces and user licenses[1, 2]
Agency EnterpriseBy quote
Custom numbers of prompts, responses, brand workspaces and pitch workspaces[1, 2]
Semrush AI Visibility Toolkit
Semrush starts at $99 a month.
FreeFree, with no card needed
AI Visibility Toolkit Base$99 a month, billed monthly or yearly
Per domain; the same rate billed yearly
Semrush One Starter$199 a month
$165.17 a month billed yearly
Semrush One Pro+$299 a month
$248.17 a month billed yearly
Semrush One Advanced$549 a month
$455.67 a month billed yearly
EnterpriseBy quote
AI prompt tracking at a scale set per contract[7]
How Scrunch and Semrush work.
| What you get | Scrunch | Semrush AI Visibility Toolkit |
|---|---|---|
| Free to try | ScrunchA 7-day trial of Core that needs a credit card and rolls into a paid plan; a free Brand Audit report from your URL[8, 9] | Semrush AI Visibility ToolkitA Free plan with a limited set of AI Visibility features, by its help pages; no trial on the paid toolkit; a 7-day Semrush One trial; a free AI Search Visibility Checker[3, 4, 6, 10, 11] |
| Engines | ScrunchCore: ChatGPT, Perplexity, AI Overviews and Copilot. Enterprise adds Claude, Gemini, AI Mode, Meta AI and Grok[1] | Semrush AI Visibility ToolkitChatGPT, AI Overviews, AI Mode, Perplexity and Gemini across its reports, with your own prompts on ChatGPT, AI Mode or Gemini; Claude, Copilot and Grok only on Enterprise[12, 13, 14] |
| How answers are collected | ScrunchBrowser automation and the platforms' official APIs, chosen per platform; it doesn't say which engine gets which[15] | Semrush AI Visibility ToolkitCaptured from real requests, not model APIs[16] |
| Prompts | ScrunchYour own: 125 on Core, with 5,000 responses a month; custom on Enterprise[1] | Semrush AI Visibility ToolkitYour own: 25 in Prompt Tracking, 50 more for $60 a month; plus a database of 317M+ prompts[6, 16] |
| How often | ScrunchDaily for a prompt's first 14 days, then every 72 hours by default, with a refresh on demand[15] | Semrush AI Visibility ToolkitPrompt Tracking daily; Brand Performance reports weekly[6] |
| How sure the numbers are | ScrunchPoint percentages, aggregated over 90 days to smooth daily swings[17] | Semrush AI Visibility ToolkitPoint values Semrush calls directional signals[16] |
| AI crawler checks | ScrunchSite audits compare the page a browser renders with what an AI bot reads, 5 a month on Core; Agent Traffic reads AI bot visits from your CDN or host[1, 18, 19] | Semrush AI Visibility ToolkitSite Audit's AI Search Health flags AI bots blocked in robots.txt, on free and paid Semrush accounts[3, 20] |
| API and MCP | ScrunchAPI: Enterprise only for brands, and Partner Only on Agency Core. MCP: the pricing table lists it for Enterprise and Agency Core, while the MCP docs say any plan[1, 21] | Semrush AI Visibility ToolkitNo API for the toolkit; the Semrush MCP has no AI visibility tools[12, 22] |
| Agencies and white-label | ScrunchAgency Core, $500 a month: 3 brand workspaces and 3 pitch workspaces, unlimited seats and Looker Studio; white-label by building on the API[1, 23] | Semrush AI Visibility ToolkitBranded PDF reports at $20 a month per report[4] |
Where their own pages disagree.
- Scrunch's pricing table lists the MCP for Enterprise and Agency Core, while its MCP docs say any plan can use it.[1, 21]
- Scrunch's pricing page shows a browser one set of plans and serves AI agents a text version with other plan names and prices. The plans on this page are the ones a browser shows.[1]
- Semrush's help pages give its Free plan a limited set of AI Visibility features, while the Free card on its pricing page crosses them out.[3, 4, 7]
Pick by what you need.
Choose Scrunch if
You want more prompts on one plan, five seats, AI bot traffic from your CDN, and a path to serving AI agents their own version of your site.
Choose Semrush if
You already use Semrush and want AI tracking, prompt research and SEO in one login, at the lower entry price of the two.
Where GEOFast stands against both.
GEOFast starts at $29 a month with unlimited seats, asks Gemini and AI Mode on every plan where Scrunch keeps them for Enterprise, and puts a 90% range on how often you're mentioned and picked first, which neither reports. It has no SEO suite, no analytics of AI bot visits and no SAML single sign-on.
Questions about Scrunch and Semrush.
Is Scrunch or Semrush cheaper?
Semrush starts lower. Scrunch starts at $250 a month; Semrush starts at $99 a month. Seats, engines and prompts differ by plan, so compare the plan that fits your size.
How often do Scrunch and Semrush refresh AI answers?
Semrush's Prompt Tracking runs daily, and its Brand Performance reports update weekly. Scrunch collects daily for a prompt's first 14 days, then every 72 hours by default, with a refresh on demand.
Do Scrunch and Semrush check whether AI crawlers can read my site?
Both do. Scrunch's site audits compare the page a browser renders with what an AI bot reads, 5 a month on Core, and its Agent Traffic reads AI bot visits from your CDN or host. Semrush's Site Audit flags AI bots blocked in robots.txt, on free and paid accounts.
Where each fact comes from.
Every claim about another tool links to that vendor's own page, read between October 7, 2026 and October 14, 2026. Prices are as each vendor lists them, in US dollars unless marked; vendors change them, so check before you buy.
- 1Scrunch: Pricingscrunch.com/pricing/
- 2Scrunch: What is the pricing for Scrunch plans?scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans/
- 3Semrush AI Visibility Toolkit: AI visibility featuressemrush.com/kb/1626-ai-visibility-features
- 4Semrush AI Visibility Toolkit: Subscriptionssemrush.com/kb/1011-subscriptions
- 5Semrush AI Visibility Toolkit: AI Visibility Toolkit pricingsemrush.com/pricing/ai/
- 6Semrush AI Visibility Toolkit: AI Visibility Toolkitsemrush.com/kb/1493-ai-visibility-toolkit
- 7Semrush AI Visibility Toolkit: SEO and AI Search plans and pricingsemrush.com/pricing/seo-ai-search/
- 8Scrunch: What features are included in Scrunch's free trial?scrunch.com/faqs/what-features-are-included-in-scrunchs-free-trial/
- 9Scrunch: Brand Audit Reportscrunch.com/brand-audit/
- 10Semrush AI Visibility Toolkit: Semrush Onesemrush.com/kb/1608-semrush-one
- 11Semrush AI Visibility Toolkit: AI Search Visibility Checkersemrush.com/free-tools/ai-search-visibility-checker/
- 12Semrush AI Visibility Toolkit: Enterprise pricingsemrush.com/pricing/enterprise/
- 13Semrush AI Visibility Toolkit: Prompt Trackingsemrush.com/kb/1503-prompt-tracking
- 14Semrush AI Visibility Toolkit: Brand Performance reportssemrush.com/kb/1595-brand-performance-reports
- 15Scrunch: What methods does Scrunch use to collect data from AI platforms?scrunch.com/faqs/what-methods-does-scrunch-use-to-collect-data-from-ai-platforms/
- 16Semrush AI Visibility Toolkit: Semrush AI visibility datasemrush.com/kb/1607-semrush-ai-visibility-data
- 17Scrunch: How accurate is Scrunch at tracking brand presence across LLMs?scrunch.com/faqs/how-accurate-is-scrunch-at-tracking-brand-presence-across-llms/
- 18Scrunch: How accurately can Scrunch detect JavaScript or rendering issues that block AI crawlers?scrunch.com/faqs/how-accurately-can-scrunch-detect-javascript-or-rendering-issues-that-block-ai-crawlers/
- 19Scrunch: How does Scrunch detect AI bot traffic visiting my site?scrunch.com/faqs/how-does-scrunch-detect-ai-bot-traffic-visiting-my-site/
- 20Semrush AI Visibility Toolkit: AI Search Health auditsemrush.com/kb/1601-ai-search-health-audit
- 21Scrunch: Scrunch MCP overviewdevelopers.scrunch.com/mcp/overview
- 22Semrush AI Visibility Toolkit: Semrush MCPdeveloper.semrush.com/api/v4/introduction/semrush-mcp/
- 23Scrunch: Does Scrunch offer special pricing for agencies?scrunch.com/faqs/does-scrunch-offer-special-pricing-for-agencies/
Find out what AI says about your site.
Paste your URL and leave with a ranked list of what to fix, with steps and code.
- Free
- No account